DELIVERED
700
100% of audience
OPENED
420
60% open rate
CLICKED
77
11% click rate
DATA ENTERED
28
4% submitted
REPORTED
448
64% report rate
Attack funnel
How the 700 recipients moved through the simulated attack
Delivered
700 users
100%
100%
Opened
420 users
60%
60%
40% did not open
Clicked link
77 users
11%
49 pts drop
Entered data
28 users
4%
7 pts drop
448 users (64%) reported the email with the Outlook button — the strongest signal of a resilient workforce.
Result by department
| DEPARTMENT | SENT | CLICK RATE | REPORT RATE |
|---|---|---|---|
| Human Resources | 40 | 18% | 44% |
| Customer Care | 148 | 13% | 58% |
| Operations | 180 | 11% | 60% |
| Finance | 48 | 14% | 52% |
| Clinical Services | 240 | 9% | 66% |
| IT | 32 | 6% | 78% |
Repeat clickers
Auto-assigned just-in-time training
- LSAssignedLatifa S.Customer Care · clicked 3×
- MAAssignedMariam A.Human Resources · clicked 2×
- YBIn progressYusuf B.Finance · clicked 2×
- HKAssignedHind K.Human Resources · clicked 2×
- ODCompletedOmar D.Operations · clicked 2×