DELIVERED
40
100% of audience
OPENED
24
60% open rate
CLICKED
7
18% click rate
DATA ENTERED
3
8% submitted
REPORTED
18
44% report rate
Attack funnel
How the 40 recipients moved through the simulated attack
Delivered
40 users
100%
100%
Opened
24 users
60%
60%
40% did not open
Clicked link
7 users
18%
18%
42 pts drop
Entered data
3 users
8%
10 pts drop
18 users (44%) reported the email with the Outlook button — the strongest signal of a resilient workforce.
Repeat clickers
Auto-assigned just-in-time training
- LSAssignedLatifa S.Customer Care · clicked 3×
- MAAssignedMariam A.Human Resources · clicked 2×
- YBIn progressYusuf B.Finance · clicked 2×
- HKAssignedHind K.Human Resources · clicked 2×
- ODCompletedOmar D.Operations · clicked 2×