DELIVERED
48
100% of audience
OPENED
29
60% open rate
CLICKED
7
15% click rate
DATA ENTERED
3
6% submitted
REPORTED
25
52% report rate
Attack funnel
How the 48 recipients moved through the simulated attack
Delivered
48 users
100%
100%
Opened
29 users
60%
60%
40% did not open
Clicked link
7 users
15%
15%
45 pts drop
Entered data
3 users
6%
9 pts drop
25 users (52%) reported the email with the Outlook button — the strongest signal of a resilient workforce.
Repeat clickers
Auto-assigned just-in-time training
- LSAssignedLatifa S.Customer Care · clicked 3×
- MAAssignedMariam A.Human Resources · clicked 2×
- YBIn progressYusuf B.Finance · clicked 2×
- HKAssignedHind K.Human Resources · clicked 2×
- ODCompletedOmar D.Operations · clicked 2×